As salon professionals, we have access to any product in the world and we curate items from companies that we believe in. We don’t choose these creative tools because they’re the latest release or have some media buzz. We choose them because they’re things we love to work with and think you’ll enjoy them too.
“I have never been so passionate about a product before! This scalp scrub is AMAZING. It lathers up so nicely and leaves your hair feeling light and airy. I could not love this product more.”
– Gail, Satisfied Customer
Electric Hairdressing London
Electric Hairdressing
Hailed as the UK’s most exciting hairdressing brand, Electric is the creation of Founder & Creative Director, Mark Woolley.
Mark’s vision was to produce a creative stable of excellence that delivers the ethics of British innovation and design and the raw passion and creativity demanded by both hairdressers and clients alike.
The Electric brand encompasses award-winning salons, an ethical professional product line, an education academy, a photographic and film studio, Electric Space - a 6000 sq ft state of the art creative space in Central London, and a headquarters Falmer Court - a farm in the Sussex countryside.
Born in 2007, in fashionable Brighton on the south coast of England. Electric has grown into a brand with global recognition, with Electric products used by the some of the world’s most influential hair stylists.
Evo Haircare
evo creator, Garth Gauvin
evo hair
From humble beginnings to big ideas our mission has remained the same: saving ordinary humans from themselves.
Evo does this by challenging the status quo… to get people thinking for themselves, so that they can inspire positive change while providing honest products that respect people and the planet.
In an industry awash with over-inflated truths, big brand baloney and unrealistic standards of beauty, evo came to be… the first professional haircare brand to speak the truth with individuality and integrity. Coming from a long line of hairdressing heritage, evo has always been a family affair. The family mission to grow and protect the hairdressing industry has been at their core since 2005. Today, they’re continuing this quest by providing salons across the globe with honest products that put performance, people and the planet first.
Olaplex
Olaplex, the brainchild of two PHDs in Chemistry and Materials, has freed colorists to venture into previously uncharted territory.
Olaplex, The Original Bond Builder
Olaplex started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Their patented technology is continuously changing what is possible for hair!
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
Davines Essential Haircare
The Bollati family starts a cosmetics lab forformulation and productionon behalf of third parties.
Davines from the Bollati Family
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide.
After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons. They are now a B Corp and have an international presence in more than 90 countries with a multicultural staff. In addition to the main office in Parma - the Davines Village - they have offices in New York, London, Paris, Mexico City, Deventer (Netherlands), and Hong Kong.
Davines OI
OI from Davines
Their best-selling and award-winning OI family acts as both a daily routine and styling agent.
Formulated with Roucou oil, the products give extraordinary shine and softness toany kind of hair.
The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness, OI lets you see immediate positive results from your first use.
